[Cs-female-staff] WICS Luncheon with Distinguished Lecturer Deborah Estrin (Monday June 23) 12 noon in DC 2568

[Jo Atlee]

Friendly reminder to please join us for lunch with Distinguished Lecture Series speaker Prof. Deborah Estrin of Cornell NYC tech.

Deborah has had an amazingly successful research career, and she comes from a family of strong female researchers -- including her mother.  Come hear her story!


Seminar title and abstract and Deborah's bio are below.

----------------------------
LUNCH

Date: Monday, June 23, 2014
Time: 12 noon to 1:30 p.m.

*** NOTE ROOM CHANGE ***
DC 2568


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Distinguished Lecture Series 2014-15

SPEAKER:  Deborah Estrin
               Cornell NYC Tech
TITLE:        Small, n=me, data
DATE:        Monday, June 23,  2014
TIME:        3:00 - 4:00  p.m.
ROOM:      Humanities Theatre, HH

This talk will discuss precedents for small data in mobile health, and
the opportunities and challenges of broadening the scope of small data
capture, storage, and use.

Abstract:
Consider a new kind of cloud-based app that would create a picture of an
individual¹s behavior over time by continuously, securely, and privately
analyzing the digital traces they generate 24x7 by virtue of the fact
that they meditate, or at least accompany, their lives with mobile and
other digital technologies.  The social networks, search engines, mobile
operators, online games, and e-commerce sites that they access every hour
of most every day extensively use these digital traces to tailor service
offerings and to improve system performance and in some cases to target
advertisements. Most of these services do not make these individual
traces available to the person who generated them; but they might begin
to do so if we identify the market, technical, and social mechanisms that
would derive value from these traces.

Our premise is that this broad but highly personalized, data set can be
analyzed to draw powerful inferences about an individual, and for that
individual. Use of these traces could enhance, and even transform, our
experiences as consumers, patients, passengers, customers, family
members, as well as users of online media. These traces might fuel apps
that offer individuals personalized, data-driven, insights into their
habits and habitats. This talk will discuss precedents for small data in
mobile health, and the opportunities and challenges of broadening the
scope of small data capture, storage, and use.


Biography:
Deborah Estrin is a Professor of Computer Science at Cornell Tech in New
York city (http://tech.cornell.edu/deborah-estrin) and a Professor of
public Health at Weill Cornell Medical College. She is co-founder of the
non-profit startup, Open mHealth (http://openmhealth.org/). She was
previously on faculty at UCLA and Founding Director of the NSF Center for
Embedded Networked Sensing (CENS). Estrin is a pioneer in networked
sensing, which uses mobile and wireless systems to collect and analyze
real time data about the physical world and the people who occupy it.
Estrin¹s current focus is on mobile health (mhealth), leveraging the
programmability, proximity, and pervasiveness of mobile devices and the
cloud for health management.  She is an elected member of the American
Academy of Arts and Sciences and the National Academy of Engineering.
She recently presented at TEDMED about small data:
https://smalldata.tech.cornell.edu/,
http://tech.cornell.edu/deborah-estrin/,
http://www.tedmed.com/talks/show?id=17762&videold=224255&ref=about-this-ta
lk
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